[Tribu-android-gestion] [Android] Modelo de negocio para operadoras alrededor de mercados de apps para móviles

[Pedro de las Heras Quirós]

Resumen de la propuesta de Tim Bray (dtor. de Internet de Sun):

How To Win · Bringing it all together: Here’s a recipe for how a
smart, courageous network operator could turn the mobile-Net business
inside out, do the world a favor, and score a business triumph:

   1.      Offer a-la-carte data at a price that seems ridiculously low.
   2.      That price falls steadily (per unit of data) as the amount
you use ramps up.
   3.      Provide a lightweight billing-info service so every handset
can display how much data you’ve used, how much of a bill you’ve rung
up, and what your charge per unit has come down to.
   4.      Open up the network. Let anyone connect anything to it, and
download apps from anywhere, and let the apps do anything they want.
Get out of the way.
   5.      Don’t ask developers for any money. But sell the use of
your billing system at a really attractive rate, so people can sign up
for apps and have charges billed to their phone plan. Do this with
enough hands-off efficiency that an app can charge a dime a month and
still make money on scale.
      (It’s like this: would you rather sell an app to a million users
for $1.99, once each, or charge them a dime a month? Work it out.)
   6.      Pay developers a small fixed commission on every dollar of
bandwidth revenue their application generates for the operator.
   7.      Watch your competitors play catch-up because all of a
sudden you’ve got all the cool applications, and are getting paid for
the bandwidth you provide.


http://www.tbray.org/ongoing/When/200x/2009/09/07/Mobiles-and-Money

vía LaCofa