[Tribu-android-gestion] [Android] Modelo de negocio para operadoras alrededor de mercados de apps para móviles

[Pedro de las Heras Quirós]

Análisis del Litmus (tienda de apps de Telefonica-O2 en UK) vs AppStore

http://www.telco2.net/blog/2009/09/o2_telefonicas_litmus_vs_iphon_1.html


Saludos,
--
Pedro de las Heras Quirós


2009/12/11 Pedro de las Heras Quirós <pheras en gsyc.es>:
> Resumen de la propuesta de Tim Bray (dtor. de Internet de Sun):
>
> How To Win · Bringing it all together: Here’s a recipe for how a
> smart, courageous network operator could turn the mobile-Net business
> inside out, do the world a favor, and score a business triumph:
>
>   1.      Offer a-la-carte data at a price that seems ridiculously low.
>   2.      That price falls steadily (per unit of data) as the amount
> you use ramps up.
>   3.      Provide a lightweight billing-info service so every handset
> can display how much data you’ve used, how much of a bill you’ve rung
> up, and what your charge per unit has come down to.
>   4.      Open up the network. Let anyone connect anything to it, and
> download apps from anywhere, and let the apps do anything they want.
> Get out of the way.
>   5.      Don’t ask developers for any money. But sell the use of
> your billing system at a really attractive rate, so people can sign up
> for apps and have charges billed to their phone plan. Do this with
> enough hands-off efficiency that an app can charge a dime a month and
> still make money on scale.
>      (It’s like this: would you rather sell an app to a million users
> for $1.99, once each, or charge them a dime a month? Work it out.)
>   6.      Pay developers a small fixed commission on every dollar of
> bandwidth revenue their application generates for the operator.
>   7.      Watch your competitors play catch-up because all of a
> sudden you’ve got all the cool applications, and are getting paid for
> the bandwidth you provide.
>
>
> http://www.tbray.org/ongoing/When/200x/2009/09/07/Mobiles-and-Money
>
> vía LaCofa
>